Mistake of TikTok Ads

 Only one profile Otherwise, we would not have been able to create effective ads: if the message sent to Tiktok users becomes public, they will be able to follow it easily, thus adding it to their respective digital footprint to learn mor hu7e about it. Thus, this mistake happened: although one of the profiles was created on the right-angled side of the page, the other was placed in the center. Unfortunately, both ads received criticism on Reddit, stating that the post was confusing and ineffective in terms of attracting viewers. Despite receiving severe negative feedback, we tried to correct this mistake in two ways: 1) deleting the offending party from the channel. 2) placing the offending party in the center of the page in the body of the page. We received positive feedback from Reddit, however, we decided to go back to the drawing board and delete the offending partner and switch back to the original platform.

Mistake #2 — Trying to advertise to multiple groups at the same time

Tiktok is a global platform used by users around the world, so any advertiser has the challenge of creating an ad suitable for anyone. If advertisers want to advertise to everyone regardless of age, gender, location, etc., they need to consider four basic rules: 1) each advertiser must choose a few specific platforms and offer a distinct identity to each user. In general, Tiktok offers several channels for advertisers, such as fashion, beauty, children, music, travel, sports, politics, food, news, lifestyle, lifestyle travel, technology, lifestyle, health, work/life balance, self, fitness, life, home, and parenting. While marketers should select the best platform to promote their products, having too many options is problematic for Tiktok advertisers who try to maximize engagement and reach. Many companies try to market to Tiktok directly through its official site, but this requires significant investment, thus making Tiktok a less attractive place to advertise than traditional advertising websites. Therefore, advertisers should ensure that the messaging in their Tiktok ads fits perfectly with the values ​​of the niche. Moreover, Tiktok promotes the spread of fake news, false information, misinformation, inaccurate data, and dangerous rumors by using paid creators who create viral videos with inappropriate text, graphics, or images. A lot of videos with misleading statistics appear in the feed and attract users at once, despite those lies being debunked by external sources: “TikTok reported a major spike in spammy videos over the last year, with 645 billion video views generated globally in 2021 alone, according to Sensor Tower”, reports BBC. Although influencers, known as Shorts, receive money from sponsorships and advertisements, it still remains the main source of revenue for Tiktok creators. Hence, instead of selling exclusively on Tiktok’s official site or reaching out to Tiktok community on its app, Tiktok brands must invest in developing a unique strategy for engaging with its users and building relationships.

Lastly, Tiktok has established partnerships with third-party services allowing advertisers to connect with younger audiences: Snapchat has started partnering with TikTok, while Twitter announced last year that a partnership with TikTok will open up new opportunities for small businesses. There is no doubt that many organizations are ready to collaborate with small businesses and startups, like mobile wallets from ApplePay and Square, financial institutions or e-commerce giants Amazon. And Tiktok has done much to improve privacy standards for users, helping users block certain accounts and provide other protection against advertising and promotion. So for example, the company introduced end-to-end encryption (and now supports 256-bit AES) to prevent unauthorized access to users’ files or photos, giving the opportunity for hackers to break into such systems and steal sensitive information. At the moment, Tiktok works closely with Google, allowing enterprises to monetize the TikTok platform with a business account. This way, advertisers can manage their accounts and avoid restrictions on ads with Tiktok, thereby protecting their bottom line. Even though the latter option seems ideal, it raises questions: if these partners can earn money from the joint account of Tiktok and gptalk, could the service be copied? If so, then, would it affect Tiktok’s popularity, with which we want to build a mutually beneficial relationship? a